YouTube and Ads
YouTube finally announced their revenue sharing plan at Ad:Tech conference on Wednesday and they are still trying to work out the best way of doing this.
But the model for advertising with user-generated content is still in flux, said Mr. Hirschhorn during an Ad:Tech panel. “Anyone who says they’ve figured it out is wrong. The reality is advertisers need to be very flexible.”
Ad formats could vary for different types of videos and content providers, Ms. Reider said, adding that there would be a gradual rollout of ads with many adjustments.
It had to happen; there’ll be some who object, but the challenge is now on YT and Google to encourage the agencies to think about the content that is going to be placed around these videos.
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POSTED IN: Advertisments, User Generated Content, Video Content
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