Your Favourite Marketing Campaign
One of the things I want to do at SXSW, using my new N95, will be to do some quick videos, starting off asking one question. What’s your favourite marketing campaign of the moment? Of all time? Given that this will be a geek conference and there’ll be a few who will say they never watch the ads, then what is your favourite product and what do you think of the marketing associated with that. Hopefully I’ll get some interesting answers. Anyone want to comment here?
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POSTED IN: Conferences and Events
2 opinions for Your Favourite Marketing Campaign
Michael
Mar 2, 2008 at 5:46 am
Although it recently ended, I was duly impressed with the “Jumper” campaign.
In addition to the cross-promotional deal with HP/Serena Williams, the movie offered a free Facebook gift of the snowglobe featured in the movie, and bought product placement with Lonelygirl15. All of this complemented the traditonal advertising campaign one would expect.
Rachel
Mar 2, 2008 at 8:58 am
I didn’t see this, but it sounds interesting. I’ll try and track down the LG15 stuff.
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