Yahoo re-organises
Although the announcement of Yahoo re-organising falls more on the tech side, I’m hoping that one result would be to make it easier to develop integrated proposals with the company. In previous conversations, it’s proven difficult to do integrated campaigns as all the departments are run separately, so it is not easy to do campaigns across the various properties. They do it, but only for very few with a lot of media buy. This may make it easier to do smaller executions so you may find more things happening on the site
Tags: campaigns, yahooRelated Stories
POSTED IN: Advertising Agencies, Branding, Buzz Marketing
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