Yahoo and Passion
Hugh pointed towards this new Yahoo Answers campaign that takes elements that you upload to the site to give you a personalised story.
Share What You Love is all about talking about your passions, about sharing them with the world. From children to golf, people share the love in a cleverly put together personalised video. Unfortunately there’s only one script, so the focus is definitely on sending the video to your friends and not seeing what other people have done, as the only difference is the pictures and the passion. But you can always subvert it like Hugh, getting Microsoft advertised on a Yahoo page.
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POSTED IN: Advertisments, Viral Marketing
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