Behind the Buzz - digital and interactive advertising and marketing

Wonderbra Out of Home

by Rachel on March 30th, 2007

Out of Home advertising, those bus shelter and billboard posters, can be pretty boring. They’re a broadcast media and you don’t a lot of space or time to do something interesting. So that ones that think outside the box, that do something unusual can get a fair bit of attention as they are out of the ordinary.

So here’s one from Wonderbra, a company that is no stranger to stopping the traffic with huge billboards of bosoms. How do you make a scrolling bus shelter ad fun? Like this:

Via CCChapman twitter.

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