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Behind the Buzz - digital and interactive advertising and marketing

Wii

by Rachel on September 30th, 2008

I expected this video to be on my ‘Most Watched’ list yesterday given all the commentary about it last week, but it wasn’t. Why not? Because it’s not a normal video. I tried to embed it, but that doesn’t work. You have to go to the video page to see the promotion in action - the Experience Wii page.

Wario Land

They’ve created a special page that looks like a normal video page but instead it just one big flash file, to promote the new Wii game Wario Land, where you have to shake the controller to get things to happen. It’s a great idea, definitely got a lot of people talking about it!

POSTED IN: Buzz Marketing

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