Who’s your audience for videos?
Looking to use distributed videos as part of your strategy - make sure they are relevant for your audience first. The Centre for Media Research is reporting new research out today, from examines the use of online video in the US.
- 4% of adults watch video online daily, compared to 93% who watch TV
- Men aged 18-34 account for 41% of those who view video online on a daily basis, while comprising just 14% of the online subscribers sample
- Men aged 18-34 account for over two-thirds of adults who view YouTube and other user-generated content daily
- Just 8% of those who watch video online strongly agree that they now watch TV less often
So if your product target audience are men aged 18-34, the using online video could be a good tactic. But you should not discout it for other demographics - it’s all about where you are placing the content. Although your 45-60yo woman may not be a heavy user of YouTube, they are on the web and a well placed piece of video of the right site - either yours or a partners - can still work wonders as it brings an idea to life more than text can.
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POSTED IN: Buzz Marketing, Engaging the Customer, TV, Video Content
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