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Behind the Buzz - digital and interactive advertising and marketing

Warwick Castle Jousting

by Rachel on July 27th, 2008

Any type of business tries to jump on the video bandwagon, shooting ‘virals’* to try and promote what they are doing. Warwick Castle has joined in, using RBH Engage^ to produce some silly little videos. I quite like one.

They’re not exactly raking in the views (a few hundred only) so there’s not a lot of promotion going on with them from what I can see; they’ve not even put them on their own site, so no idea exactly what they are trying to do. Seems to be the case of ‘let’s produce a video’ and then forgetting to actually do anything else with it.

*I could have gone into this months rant about how agencies who should know better should not call them ‘virals’. It’s NOT a noun. Rant over

^or at least the rant is over until I get onto the fact that is this company is trying to produce and distribute digital videos, they really should have a website that is easily findable.

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POSTED IN: Advertising Agencies, Video Content

1 opinion for Warwick Castle Jousting

  • Ellis
    Aug 17, 2008 at 4:40 pm

    hi i loved the castle and you must have some really good workers not to get nervouse in frount of all the people watching coz i would!!!

    Ellis age 10
    Xxxxxxx

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