Behind the Buzz - digital and interactive advertising and marketing

Volvo XC70 Location Hunt

by Rachel on September 6th, 2007

Volvo have done some really cool Treasure Hunt challenges over the last few years, associated with the Pirates of the Caribbean movies. To promote their new XC70 car, they put together a nice site in conjunction with Yahoo which has another hunt on it. No prizes this time, just the fun of the search as you try and find 70 places around the globe to which they’ve take the car.

The concept has previously worked for them, so great to try it again and this is just for the customer engagement. After you’ve solved a clue, it encourages you to share with friends and share clues about how to find the places - a good passalong driver.

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POSTED IN: Buzz Marketing, Engaging the Customer, Entertainment Marketing, Fun and Games