Volvo C30 Ad site
Volvo C30 have a lovely microsite full of quirky ads and games, with product info sprinkled throughout the entertaining clips. It kept me enthralled for a good 20mins or so, and I learnt something about the product.
Lets have a look at what this has right:
- it’s product info presented in an entertaining way, within the games and the films
- you can download the films to you device of choice
- you can send the links for the games to friends. Half points for this as you have to use the in-site method you can’t copy unique URLS
- there’s a cute little widget to design your own car colours
- great freebies, with ringtones, screensavers and wallpapers.
Overall, a nicely put together site, with interest for all, that gets across the brand message well. A hit with me.
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POSTED IN: Branding, Engaging the Customer
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