Vodafone and Time
Love this new commercial from BBH in London for Vodafone. Last Sunday, they took the route of the roadblock, that tactic that has not been seen for a while. It used to be you only needed to buy a few channels (2 would do it in the UK in the 80’s) but here, indicative of the changing face of media, they played the ad on 200 TV channels and 6 websites. Associated print can be seen over at Scamp’s blog and digital work (from Dare) can be found here. Although all the bits in themselves are good, I find a disconnect - are they really the same? The web stuff is good - clean and effective but focuses on the functional, there’s none of the whimsy or fun found in the TV.
In comments I suggested that there should be an outtake of this where you get grandfather clocks falling out the sky and crushing people. Unfortunately, although discussed, this was not done. Now I just wait for the spoof!
Tags: bbh, vodafoneRelated Stories
POSTED IN: Advertisments, TV
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