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Behind the Buzz - digital and interactive advertising and marketing

VO5 Flirting

by Rachel on July 20th, 2008

The Idea

VO5, in the US, have created the Ultimate Flirting Championship. Either on the site, or in the embeddable widget below, you can play the game, either as a judge or a player to practise your flirting. VO5 get brand splashes at the beginning and end of the game.


For more widgets please visit www.yourminis.com

What do I think

A good little game, made more complicated by the need to have people online at the same time to play it. The first couple of times I ran it, I did not get a game as people left the room. They say the branding is subtle, but you do get 20 seconds of a splash screen full of product as you wait for your turn. Once in, the questions are funny, the answers can be even funnier. It’s worth having a shot.

Connecting flirting to VO5 is a big stretch. It’s all to do with good hair making you feel good, so more prone to flirt or be happy to be out on the pull.

VO5 Flirting

Screenshot from site

The Pitch

It looks like a generic fill in the name pitch, but it’s written well. They enclude the embed code in the mail, no need to go grab it off the site, making it easy for me to review.

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POSTED IN: Buzz Marketing, Engaging the Customer, Pitches, US Marketing, Viral Marketing

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