Viewer Involvement with Saw
Via Adfreak, I see Saw IV is planning on running a blood drive to promote the movie. A horror movie with blood and guts promoting itself with lots of blood. This is a continuation of a successful campaign they’ve been involved with before. I can’t really comment on the success of this as the US won’t let me give blood and I avoid horror movies, but I love the concept.
Tags: blood, blood_drive, horror_movie, saw, saw4Related Stories
POSTED IN: Advertisments, Engaging the Customer
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