Behind the Buzz - digital and interactive advertising and marketing

Videso 1 Sept

by Rachel on September 1st, 2008

Oreo cookies are taking over. They’ve got 3 videos in the top 10. First, is the launch video (which is weirdly on there twice) as Venus and Serena Williams take on Peyton and Eli Manning in the DSRL, that’s the Double Stuf Racing League. Basically, “a friendly competition where racers see who can twist, lick and dunk a single Oreo Double Stuf cookie and drink a glass of milk the fastest.” The website is pretty packed with things to do, including playing a game, buying official kit and entering competitions. You can even create your own Yooble, what ever that is ;)

The cookie company have also released the winners of their ‘Oreo Moments’ competition, here’s the winner, a rap about the glories of Oreo. Although it’s pretty good, it does not seem to meet the criteria for me that of with whom would you share your last Oreo.

Digging around for upcoming videos, this Audi one is listed in the most active (no iea why). In the comments, the music is getting all the attention plus the fact you can grab the music from the Audi site Truth in Engineering.

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POSTED IN: Consumer Packaged Goods, US Marketing, Video Content