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Behind the Buzz - digital and interactive advertising and marketing

Videos 5 May

by Rachel on May 5th, 2008

After scrolling though all the sex videos again, the highest ranking You Tube video from last week, at 40, is Nike’s Take it to the Next level, which I wrote about last week.

Next is what appears to be an ad from Lenovo (not 100% sure if this is genuine given the length), parodying the Macbook Air ad, for being portable when you need to add a lot to it to be comparable to the Lenovo X300.

The next one is slightly weird. It shows the group Jonas Brothers in what appears to be a homemade movie, talking about Breakfast Breaks. Breakfast Breaks are, as you’ve guessed, snacks for breakfast and they’re sponsoring the band on their tour. They were also running a ‘create your own ad video‘ which finished last week, to meet the band and appear in the next ad with them. What I like about this is the blurb on the Jonas Brothers sites is in their own words (or at least their own tone) so you get the feeling they are really involved in the product not just taking the money to share their name.

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POSTED IN: Advertisments, Video Content

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