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Behind the Buzz - digital and interactive advertising and marketing

Videos 28 Apr

by Rachel on April 28th, 2008

Illumistream and the Sex Health Guru is still going strong, with 3 videos in the top 20 this week, all with tags and titles meant to titivate. I’ll leave you to go search them down and show you the highest product related video in the top 100, at 23, is Zoo York, a skateboarding-inspired lifestyle brand that sells clothes. They’re challenging you to spread the word about the brand, with this video that involves spray painting cockroaches and spreading them around the city. Find your own outrageous way if spreading the logo and the brand and load up your video.

Amnesty International’s ad, about waterboarding, is the first ‘ad’ I’ve seen on the list for a few weeks. It starts off gloriously shot, water sparkling in slow-mo to funky music, as you’d expect to see in something for designer water. Then you see the reality, finishing off to a link to unsubscribe-me.org, where you can sign up to unsub from the War on Terror and the tactics used.

Greenpeace is also in the list this week, with this parody of Dove Onslaught; Dove uses palm oil and Greenpeace maintain that 98% of Indonesia’s rainforest will be gone, cut down to create palm oil plantantions. They’re calling on you to join in the conversation and talk to Dove.

It’s the week for causes. Haagen Dazs are behind Help the Honey Bees, the insects are disappearing and HD rely on them and their pollination for many of their ingredients.*

*Geek note - are we going to learn that this year’s Doctor Who is sponsored by Haagen Dazs?

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POSTED IN: Video Content, Viral Marketing

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