Videos 15 Sept
Highest in the list is this competition video from Post Its. They’ve been running a contest to make the best video with the sticky notes. They’ve picked 10 finalists, all of whom win a laptop and the top video, as voted for by you, gets $10k.
This contest definitely falls into the ‘inspired by YouTube’ as there’s been quite a few videos about covering your car in Post-its earlier this year. BL Ochman also writes about how Office Max are also using the idea, although here, it’s a case of different attitudes to using fan-created art.
With all this clever Post-it marketing going on, Michelle Gebbie, eMarketing Supervisor of 3M Office Supplies Division, got in a public tussle with Abelman, who works for InPhonic, a Washington, DC-area Internet company. Photos of his practical joke of covering a co-worker’s car with 14,000 Post-it notes, went viral, with more than 150,000 views and links worldwide.
Gebbie contacted him, asking if they could use his photos on their back-to-school store merchandising. When he asked what their budget was, he claims that she said they didn’t want to pay to use the photos. Instead of paying him, they used his idea, tried to take advantage of his viral buzz, and took their own photos of a Post-it covered car they are using in a national campaign.
Pepsi have used the NFL season start to launch a new phase in their Pepsi Stuff campaign, which is a joint promotion with Amazon. It’s got giant footballers:
PC World have a mini-hit on their hands with the review of the new(ish) iPods.
That’s it for the list this week, not too bad with the first 2 videos in the top 20.
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POSTED IN: US Marketing, User Generated Content, Video Content
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