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Behind the Buzz - digital and interactive advertising and marketing

Videos 12 May

by Rachel on May 12th, 2008

I’ve got nothing. Can’t find a single product video in the YouTube top 100 from last week and there’s no promotion running that I can see. So instead, i leave you with this video that was the most watched last week - extreme dressing - and the thought that did the guy wear protection when practicing these jumps? The video has had nearly twice as many views as the second one so it’s been passed along well. A great opportunity for a jeans company to sponsor them!

Update - well I appeared to be right, it was a perfect opportunity, In fact, it appears to be a Levis ‘ad’ according to Gawker. Is it an add when there is no connection with the product, where you can watch and focus on what the guys are doing and not the jeans? Why do this?

POSTED IN: Video Content

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