Pop Quiz. A video you are promoting gets placed on a high traffic site. Do you claim in your reports the actual video views or the monthly page impressions on the site?
I’ve just seen a report that uses the latter, which is in the millions. But the actual full views are only in the 100s. What do you tell the client?
POSTED IN: Video Content, Viral Marketing
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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