Venus Girl
I have to admit I find the razor market, especially the ‘female’ razor market particularly silly. To me, a razor is a razor and I’ve never found that the special pink ones with all the smooth curves give a better performance. But I’m obviously not a key target, as the market is huge.
Gillette are promoting their Venus Razor to teen girls and so have had this Beach Volley Ball game made. It’s a fun little timewaster, just keep hitting the ball.
Screenshot from site
You can find out all about the brand, plus lots of other P&G brands targeted at teen girls, at the Being Girl Site. It seems to be a really good resource of information for those teen years, always with a veneer of marketing but still pretty good.
Tags: gillette, P&G, venusRelated Stories
POSTED IN: Consumer Packaged Goods, Fun and Games, UK Marketing
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