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Behind the Buzz - digital and interactive advertising and marketing

Valentine Virals

by Rachel on February 10th, 2007

I’m a bit disappointed at the Valentine virals received so far. They’re a little pointless, to say the least.

First up we have one from Debenham’s (not you’re traditional internet marketing company I think) with their quiz and a lot of other advertising messages around it. Why? I get nothing out of this.

Debenham's Valentine Viral

The second is to support the DVD release of the film The Last Kiss and here you just get to send an ecard with information about the film that just gets covered in kissy lipstick marks.

The Last Kiss valentine Viral

Again I would ask why. If I was going to send a Valentine ecard I don’t think it would be one from a film like this.

Thirdly we have the British Heart Foundation mobile messages. Choose your message, voice and sexiness, send an email or text and get them to call a premium rate number to hear your message. Yes, slightly cheesy (just call them yourself!) but it does have the advantage of giving to a charity. Even if you are being altruistic with someone else’s money. So just make sure they really do love you ;-)

BHF Valentine viral

POSTED IN: Viral Marketing

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