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Tributes and Tribulations

by Rachel on July 6th, 2007

Following a comment from Maria I took a look around the reactions to Court TV notifying their winners for Save My Husband - or should I say not notifying them. It seems that many people who answered correctly never got the email, although over the last day it appears that a further batch went out, indicating issues with the mass mailing the first time. Yet another lesson to be learnt from this campaign; it does look like Deep Focus (and hence Court TV?) do appear to be learning and responding though, as some of the competitors are reporting correspondence with the CEO.

And they say that imitation is the sincerest form of flattery. Following the Volvo Treasure Hunt, a fan of the game has created a tribute. So if you are looking for some puzzle solving goodness, here’s a great fix. (and hints and tips can be found on the Steeple Media forums)

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POSTED IN: Engaging the Customer, Fun and Games, User Generated Content

1 opinion for Tributes and Tribulations

  • Maria
    Jul 6, 2007 at 8:07 pm

    Rachel,

    I think the complaints hit critical mass. The day after I wrote a full letter to CourtTV, a second round of emails was sent out to everyone who’d not gotten one before. I’m still not convinced that only 6013 people “won,” but at least some corrections have been made.

    I’m going to check out that tribute. I love seeing when something is done well! :D

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