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Behind the Buzz - digital and interactive advertising and marketing

Time Person of the Year is you

by Rachel on December 18th, 2006

Time magazine’s Person of the Year has definitely generated a lot of buzz, as we all talk about ourselves. But reading the online version I was surprised to see that they have not mentioned the impact of us all on branding and advertising, instead focusing mainly on the journalistic and entertainment impacts. The chance to have a voice, no longer to remain silent as companies brush us off with poor products and services or, more importantly, surprise us with what they can do and provide us with stuff we love is changing marketing and how companies approach brands.

PS: they might have warned Chrysler who have the interstitial ad on the site.

Chrysler Ad running on Time Person of the Year

POSTED IN: Buzz Marketing, User Generated Content

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