The Gunn Report Winning Adverts
Craig Davis posts on his blog about the top 10 winning ads this year, as recorded in the Gunn Report. One interesting juxtaposition, look at the Axe/Lynx ad and then the Dove Evolution ad (along with the more recent Dove video). These were done by the same company, Unilever, one using women and sex to sell a brand the other decrying the use of ‘fantasy’ women to sell brands.
One of my favourites - Sony Bravia Paint
Tags: axe, dovew, gunn, sonyRelated Stories
POSTED IN: Advertisments, Video Content
2 opinions for The Gunn Report Winning Adverts
Shannon Cherry
Nov 8, 2007 at 9:49 am
Very ironic with the Dave and Axe ads.
Shows you what target marketing is all about!
Maria
Nov 13, 2007 at 3:14 pm
Rachel, I know I’m a little behind on your blog, but I was wondering if you’ve ever seen the YouTube video that clearly inspired the Dove “Evolution” ad? It’s called “Noah Takes a Picture of Himself Every Day for Six Years”:
http://www.youtube.com/watch?v=6B26asyGKDo
I wish Dove’s ad agency would “come clean” about where they got their inspiration. ;)
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