Talk to Frank
I have no idea what to make of this site, whether or not it is the right type for the audience. I got led to it from a TV ad, all about drug talking and saying you should Talk To Frank to get all the information.
The whole campaign is varied and widespead, as this real from Profero shows. It’s also gotten enough momentum to drive parodies and course work.
The current site incarnation is very much into interaction, even if less interested in letting me take the information and share it. You can send them your stories or your secrets. Most importantly it gives you information, lots and lots of information if you have nowhere else to turn.
is it effective though? It’s connecting with enough people to get the !% to send in their stuff, whether honest accounts of drug taking or pleas for help. It does not preach too hard nor condescend. I’m not the target audience, but it look like it is doing its job well enough.
Tags: drugs, talktofrankRelated Stories
POSTED IN: Advertisments, Engaging the Customer
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