Next up in the Passionistas event was some case studies, from Doritos, Special K and Dove. All of them had done work with Yahoo.
Anindita Mukherjee, Group VP of Marketing, Frito-Lay.
Talk to us about Doritos. We had a pretty successful promotion with the Superbowl and I’m talking about that promotion
Understand who is your brand. […]
Although the announcement of Yahoo re-organising falls more on the tech side, I’m hoping that one result would be to make it easier to develop integrated proposals with the company. In previous conversations, it’s proven difficult to do integrated campaigns as all the departments are run separately, so it is not easy to do […]
Ron Belanger - Future of Search Marketing - Understanding the consumer 2.0 (Yahoo)
We think a lot about the tech…we should think about the people doing the search
We think about web2.0 as collaborate and share. We think a lot about the consumer. So what do we know? they are overworked and […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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