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Behind the Buzz - digital and interactive advertising and marketing

October 7th, 2008

Volvo Ocean Race and Rush

Volvo are sponsoring the Ocean race that starts next week. Tehy’ve released a couple of new models to promote the race, tie in to the brand and have also put together this really sweet game. Guide the characters around the different scenarios to rescue the yacht over at Rush.

Screenshot from site
I like this game […]

By Rachel -- 0 comments

April 10th, 2008

Interactive Cinema for Volvo

I published my filter method for Twitter the other day, which came out of my frustrations with the many new followers I was getting. It does not mean I’m not following anyone new, just that I run through some criteria in making my decision. One of the new people I did follow was […]

By Rachel -- 0 comments

September 6th, 2007

Volvo XC70 Location Hunt

Volvo have done some really cool Treasure Hunt challenges over the last few years, associated with the Pirates of the Caribbean movies. To promote their new XC70 car, they put together a nice site in conjunction with Yahoo which has another hunt on it. No prizes this time, just the fun of the […]

By Rachel -- 0 comments

July 6th, 2007

Tributes and Tribulations

Following a comment from Maria I took a look around the reactions to Court TV notifying their winners for Save My Husband - or should I say not notifying them. It seems that many people who answered correctly never got the email, although over the last day it appears that a further batch went […]

By Rachel -- 1 comment

June 21st, 2007

More Cannes Lions

The Cyber Awards were announced today; there’s a lot here that falls into my area so here’s what I really like.
First up I’m going to pull out a number of ads that have borrowed ideas from other internet elements. Whilst this can be seen as a homage to the idea, it can also be […]

By Rachel -- 2 comments

April 27th, 2007

Volvo Treasure Hunt

Pirates of the Caribbean 3 comes out in May. As a proven blockbuster franchise, it’s bound to be the target of advertisers looking to borrow equity in exchange for cash. Here’s the first one I’ve seen, from Volvo, setting up a treasure hunt to find $50k somewhere in the seven seas.

Sign up now […]

By Rachel -- 4 comments