We had Google in the office yesterday for a day of presentations and conversations, with Google showing us some of the things they have been doing. One collaboration that got mentioned was one with JetBlue, who are using Google Maps on board to display where they are in the world. Over the summer […]
Media Fragmentation has put the user in the driver’s seat. Now the user has taken on a new role, that of creative director/producer of advertising. Numerous advertisers have turned to consumers to develop ads for specific campaigns and the surge of mash-ups and viral distribution has exploded. But does this mean user-generated advertising has arrived? […]
Marketing in a User-Generated World
While almost all brand marketers have determined that Social Media represents a huge opportunity, many are still uncertain as to exactly what it is or how to capitalize on its potential. Marketers must first understand the nuances of user-generated media, then define the objectives of their marketing strategy around it and […]
Hi-NRG drink, an alcoholic ‘energy enhanced’ drink form Australia have added their tuppance worth into the consumer generated video arena with their new site Dance Responsibly. Starting off with three pretty funny videos about dancing in the wrong place at the wrong time (you can tell this is an Australian site as the odds […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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