Twitter is one of those tools that is currently hot and many agencies are jumping on it as a tool to sell to their clients, or clients are using themsleves, with various degrees of success. A poor example is Diageo’s The Bar, which I’m not surprised stopped broadcasting a month ago; good […]
Twitter has released a few stats recently that make interesting reading if you are a brand. First, is the international breakdown of the WEB traffic (does not include SMS or other clients). The US has 40% of that traffic, with the next countries being Japan (24%), Spain (~6%), UK (~6%), Brazil and Canada […]
Normally, I just block all commercial twitter feeds as they can be pretty useless, nothing but advertising and one way messages wrapped up in the guide of social media. But when thebar.com started following me today, instead of doing my normal block, I thought I’d talk about it. Why? Because I used […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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