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Behind the Buzz - digital and interactive advertising and marketing

July 12th, 2008

Sony and Currys Battle of the Bands

Have you played Guitar Hero or Rockband? If so, you’ll probably be a lot better at this game than me, Battle of the Bands from Sony and Currys. Just choose your level of difficulty and play the game using your keyboard.

Screenshot from site
I’t actually sure why they are running this, which has […]

By Rachel -- 0 comments

April 22nd, 2008

Sony Tumble and HDNA

Whilst Sony Foam City has been getting a lot of press, there’s another Sony campaign that is being used in the US for some of the same products - the HD versions of Cybershot and Handycam plus the alpha DSLR. It’s called Tumble (I’d show the ad if the embed code worked - on […]

By Rachel -- 0 comments

April 13th, 2008

Sony Foam City Ad

Update - it’s now live and embeddable at Sony.co.uk/images. Well, there’s embeddable code, but can’t get it to work here - they’re working on it!
It’s here finally. And if you’re interested in the music, it’s specially composed for the ad by Warren Ellis, of Nick Cave and Bad Seeds. He also did the music […]

By Rachel -- 1 comment

March 27th, 2008

Sony Foam City Pictures

I received some great pictures from the Sony PR agency today from the shoot by Fallon in Miami earlier this month for their Digital Imaging group. They really makes me regret not being able to go - the shoot looked a lot of fun. Haven’t we all wanted to just fill a street with […]

By Rachel -- 3 comments

March 14th, 2008

Sony Digital Imaging

I should have been in Miami today. A few weeks ago, I got approached by (one of?) the Sony PR agency, from whom I’d got stuff before, about a trip to Miami to watch Fallon shooting of the new Sony ad Foam City, for the Digital Imaging range and also get a chance to play […]

By Rachel -- 6 comments

November 27th, 2007

Sony Walkman Project Posters

Whilst in London last week I got to see more of the Sony Walkman Project material dotted around the place. I saw the ad itself on TV, pretty impressive on a bigger screen. I caught OOH stuff on buses and on the Tube. Most importantly, I heard it been talked […]

By Rachel -- 0 comments

November 5th, 2007

The Gunn Report Winning Adverts

Craig Davis posts on his blog about the top 10 winning ads this year, as recorded in the Gunn Report. One interesting juxtaposition, look at the Axe/Lynx ad and then the Dove Evolution ad (along with the more recent Dove video). These were done by the same company, Unilever, one using […]

By Rachel -- 2 comments

October 14th, 2007

Sony Bravia Pyramid

Via Adverblog, we are led to a YouTube video with another interpretation of the Sony Bravia Colour ads, this one with multi-coloured threads falling down one of the great pyramids. (Hi Res version here) I can’t see them really doing this? Did they???? the last shot looks like CGI stuff and you […]

By Rachel -- 1 comment

October 11th, 2007

Making of Sony PlayDoh

Looks like Sony are listening a little, they’ve released embeddable versions of a behind the scenes video that contains “interviews with Creative Producer, Juan Cabral from Fallon, Animation Director Darren Walsh from Passion Pictures and Director Frank Budgen from Gorgeous and gives you a behind-the-scenes peak into the incredibly painstaking production process!” It’ll be […]

By Rachel -- 2 comments

October 4th, 2007

Sony Bravia Rabbits are here

One big, big rabbit!
The video is over at Sony’s site - they don’t like this new social media thing at all. I like the ad though.
Here’s one of the many YT copies instead of working your way through the Flash site.

Tags: bravia, rabbits, sonyShare This

By Rachel -- 0 comments