Race for Life is Cancer Research UK’s biggest event, an annual 5km women’s only race to raise money. It’s being going on since 1994 and I’ve even been known to partake occasionally; last year it raised 40m GBP
They’ve been pushing and promoting the event all year, with such events as handing out Oyster Card […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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