Something that this blog has turned to a few times is pitching bloggers (Tom being targeted all the time and how not to pitch a blogger). In the past week, PR professionals have come out with guidelines about how to pitch, the best way to get your message heard.
First up, via David Meerman Scott, […]
They are shooting the new Sony Bravia ad in New York in August. I wonder if they will be repeating their experiment of getting bloggers to the shoot to see what happens behind the scenes, (if so, I’d love to go!) Last October, when they were shooting in Glasgow, they had employed immediate future […]
Media Fragmentation has put the user in the driver’s seat. Now the user has taken on a new role, that of creative director/producer of advertising. Numerous advertisers have turned to consumers to develop ads for specific campaigns and the surge of mash-ups and viral distribution has exploded. But does this mean user-generated advertising has arrived? […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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