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Behind the Buzz - digital and interactive advertising and marketing

May 8th, 2008

Virals, Memes and Packets

Comments on an earlier post asked about virals and memes and a post on Ad Age talks about packets.  Here’s what I think are the differences.
Viral - short-hand used by marketers to describe content that gets distributed through word of mouth, although usually with a healthy dose of promotion when they are concerned with a […]

By Rachel -- 0 comments