I received an email asking me to post this, I’m guessing as I’ve written previously about the JWT graduate videos. Made for a budget of 0, this is an tribute to the Smirnoff ad, also from JWT London. I think they could have done with a little more cutting on this one.
10 […]
Jonathan Bulkeley, CEO, Scanbuy
(live blogged from a presentation)
The mobile is the web access device of the future. In most of the dev world, it already is. In Japan, 90% access web on mobile. Phillippines, no computers, all phones. India is the same.
the web is difficult to access on phone now..so opp is navigation. […]
David Moore, CEO 24/7 Media: Looking at vision of online advertising
Objective is to target better than any company on the web.
Projected online ad spend: by 2010 around 10% of spend will be on the web. Media consumption vs spend is still the wrong balance. More time spent online than […]
Andrew Keen - the Cult of the Amateur and the Great Digital Seduction
I used to be a believer. You are all believers. I can see that you believe the nonsense out there. I’m here to hand down some wisdom you will not get online. I used to be like all of […]
David Clark, EVP Global Advertising and GM NA, Joost
People often think Kazaa, Skype were disruptive, (often confused with destructive) but Joost is different - trying to be more constructive and collaborative (RC: I’d originally had a typo here as Kazaa/Skype as destructive…but if he had said that I would have though it weird, coming […]
Jamie Goldblatt, Chairman, Mobstar Media
founded in 2005, with intention to use mobile as a new channel for content
on 90 global operators - 1billion people
own stuff, also other content creative. mobile marketing
Audio , video mobisodes, graphics, games
we turn this content and turn them into mobile marketing campaigns.
6 Cs of creative content - current, cute, cool, […]
A panel discussion on Social Networks and Branding
Beyond Friending and Pokes: What Social Media Means for BrandsTom Arrix, VP of Sales, FacebookJoshua Dern, VP of Social Media Strategy and Operations, MTVJoshua Schachter, Founder, del.icio.usTroy Young, Chief Marketing Officer, VideoEggModerator: Brian Morrissey, Digital Editor, Adweek
BM: growth has been huge. Flickr had 4k photos in last […]
Jeff Bell - Microsoft Interactive Entertainment Business
talking about Halo - was going to do a lot more, but it’s launching next week and it’s going to be the biggest opening day in entertainment history. We have 50% higher orders than Halo 2; bigger than Harry Potter and Spiderman
You do not have to play […]
Ricky van Veen: Beer Money to Board Meetings - how to monetise a niche site - CollegeHumor.com
site first iteration in Jan 2000. in traditional media terms about as old as CBS. started as a collection of photos, videos and articles from friend. Caught on by IM etc, and by end of year […]
From the London JWT office (but via the Viral Monitor email), this is quite cute. It’s last year’s intake of graduates who put this together partly as a recruitment driver.
Office beats from Musa Tariq on Vimeo.
Tags: jwt, recruitment
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A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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