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Behind the Buzz - digital and interactive advertising and marketing

March 19th, 2008

Loving Penguin Books

I’m loving Penguin books at the moment, everything they are doing just hits all the right buttons with me on marketing, using digital and social media tools to connect with their customers, building up the brand as well as the individual books. I love books; I grew up with my mom always trying to stop […]

By Rachel -- 4 comments