This weekend, the fourth installment in the Indiana Jones franchise opens in Cannes. The marketing juggernaut has been going for months - a huge part of the main audience for this movie was not even born 19 years ago when the The Last Crusade came out. The web wasn’t there either, so this […]
Top of the commercial product videos on You Tube last week was this short clip about the Xperia X1 from Sony Ericsson, a new phone that is all whooshy and whirly in the manner of the iPhone. A straightforward ad that’s been put on the site by a fan, (or at least a tech blog) […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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