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Behind the Buzz - digital and interactive advertising and marketing

October 24th, 2007

MIXX and four leaders and their predictions

Practical Visionaries: Four Leaders and Their PredictionsJoin Randall Rothenberg, CEO, IAB as he leads a discussion with some of the brightest minds in digital. Come hear this riveting conversation between the new bread of digital chiefs and the heads of media companies as they discuss their visions of the advertising landscape.
Moderator:Randall Rothenberg, CEO, IABPanelist:Tim Armstrong, […]

By Rachel -- 0 comments

October 23rd, 2007

MIXX and Convergence of Advertising and Business

Convergence of Advertising and Business ModelsLike most areas of marketing, advertising is rapidly changing and convergence is one of the largest trends. But this convergence is two fold. First it is in the form of convergence of media outlets which continues to blur the lines between mediums. The second is the convergence of business models […]

By Rachel -- 0 comments

October 22nd, 2007

MIXX and Misfit content

One of the breakout sessions at the MIXX conference was a panel about content and how it fits in.
Fitting in Today’s Digital World of Misfit ContentConsumer control and an avalanche of misfit content - content that just doesn’t fit the established media world of yesterday - are wreaking havoc in the advertising and media economy […]

By Rachel -- 1 comment

June 13th, 2007

IAB and Marketing in a User-generated World

Marketing in a User-Generated World
While almost all brand marketers have determined that Social Media represents a huge opportunity, many are still uncertain as to exactly what it is or how to capitalize on its potential. Marketers must first understand the nuances of user-generated media, then define the objectives of their marketing strategy around it and […]

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