The most common question when talking to companies who are new to using social media on the web is about control, about how they can control what is being said about the brand, how to keep everything on message keep it nice and tidy. They have not yet grasped the reality.
YOU CANNOT CONTROL WHAT PEOPLE […]
I can’t decide whether the Golden Jigsaw is evil or brilliant. I think it’s a little of both. For the user, this is an online treasure hunt - get the clue, find a website, find a jigsaw piece. First to find all 1000 pieces wins $1million.
But there’s far more to it than this. […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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