A question that I’ve been asked recently relates to the length of time a puzzle/game campaign for your brand should last. Should it be short and sweet or longer, potentially increasing frequency of exposure to the message. Of course, the answer is ‘it depends’. What are your trying to do? […]
Over at Unfiction Unforums, there’s a debate taking place about the different terms that can be used when referring to games, puzzles, realities and the like. Konamouse defines the different types.
Alternate Reality = fictional world, no matter what the medium - book, video, tv or film, or on the internet. Characters within this […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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