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Behind the Buzz - digital and interactive advertising and marketing

March 26th, 2008

Jenson Button’s Helmet

The Formula 1 racing season started the other week. Jenson Button, one of the UK’s drivers, offers you the chance to design a helmet for him to wear in the GB Grand Prix on July 6.

Formula 1 is a sport with a fanatical following, so advertisers play top dollar to get involved. […]

By Rachel -- 3 comments