b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Behind the Buzz - digital and interactive advertising and marketing

September 24th, 2008

Ford Fiesta This is Now

The Idea
I first saw this ad over at Scamp; as I said there, the ad is pleasant and pretty (and most importantly it’s not Happiness Factory, which I found really creepy!)

Fiesta This is Now English 60″ from Fiesta on Vimeo.
But the ad is only the tip of the iceberg, there’s a lot more to this […]

By Rachel -- 2 comments

July 30th, 2008

Fiesta Love Factory

A surreal series of videos from Ford Fiesta, the Fiesta Love Factory

It’s all about how the new Ford Fiesta is created with love, getting out all of those romantic feelings out, analysing them and putting them into the car. The site uses all cutesy lovey-dovey things to introduce you to the features of the site.
But […]

By Rachel -- 0 comments

January 19th, 2008

Black Mustang Club and Ford

Earlier this week there was a huge blog blowup regarding how Ford had sent a Cease and Desist Letter to Cafe Press and the Black Mustang Club preventing them from printing a calendar featuring club members and their cars. The reaction was generally about how stupid Ford were, how they could not do this, […]

By Rachel -- 1 comment

July 7th, 2007

The Jones from Ford

I’ve been watching Where are the Jones? for a while. Sponsored by Ford, the video blog follows Dawn Jones, a child of AI who decides to track down all the other people with the same sperm donor father. The twist is once the premise was set, the episodes and storyline are scripted collaboratively […]

By Rachel -- 4 comments