Darren Rowse (ProBlogger) ‘How to dramatically increase ad revenue from your site’
A lot of bloggers always ask about making money. I keep getting asked about how to find advertisers. Many start doing contextual ads, Amazon affiliate etc. And also being asked by advertisers about how to engage with bloggers. They keep asking […]
Mike Hudack (blip.tv) ‘How to monetize video in the short and long term’
Lets start out talking about Tom Payne. He is credited with planning the ideas [for the American Revolution]. He had no qualifications for this…he was a drunk…when he came over to the US, he was friends with a person who […]
Jay Adelson (Digg) ‘Tapping into the Ad Potential of Media Sites’
We’ll talk about how the banner world does not apply to video. Forget the flash player - you’ll need to know the limitations. And me for this - the media buyers needs to figure out the standards,
On a trad website everyone wants things […]
Following one speaker not being able to make it, Ryan Carsoncgave a short review of how they marketed the conference online
We usually don’t spend a lot of money marketing..with Future of Web Apps etc we are well known and it’s usually easy to sell out etc. For the NYC FOOA we decided we needed […]
Joel Greenberg (Electric Sheep) ‘Advertising in the Virtual World’
To set the context, I’m showing you a video for CBS upfronts, We shot it completely in second life for CBS to show the advertisers what could be done. (really well done video….)
I’m creating an ad network that works across virtual worlds. […]
Carla Hendra (Ogilvy) ‘The most effective online ads – why some make it and others don’t’
Many lessons of print hold true for online, dynamic stuff is a whole new thing. For people on the go, it used to be the billboard and now it is the mobile We no longer know where the […]
Drew Schutte (Wired) ‘How will online and traditional advertising peacefully coexist?’
Wired has been around for 13 years but for the last 8 years have not owned own websites. so we are just jumping into the world. we bought it back last July and moved into high gear in march.
Learning fall into […]
Andrew Goodman (Page Zero Media) ‘How to increase the ROI on your search advertising’
Most advertisers aren’t even in the present yet….the future is now, there are a lot of things that we should be doing now and we are not
In 2004, 50% of google properties made the money and 49% on other properties. In […]
Heather Luttrell (Indieclick) ‘Deciphering online advertising trends’
Indieclick provides publisher representation to selected audiences, with sites that we identify as being important to the users. We work with over 500 record lables, etc. We have a waiting list of over 5000 websites; we want to serve beautiful advertising that targets our audience.
In terms of […]
Jeremy Allaire (Brightcove) ‘Ads in Online Video – which ad format will work and why?’
For online video, there is an explosion in new distribution and self-service platforms. there are 1000’s emerging online, from production companies, prosumer creation, traditional publishers getting into the space, I like to use the phrase fragment […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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