This may be parochial in viewpoint, but I’d challenge anyone to say something like that video could be made anywhere else except the UK. It’s got that weird sense of humour that I rarely see in another country.
The starting point of the story is the Leap Year, with 29th Feb falling on a Friday. […]
There’s a new Rambo film out this month and to promote it Spinnaker have developed a Facebook app. This is a like Role Playing Game, where you choose your attack and then launch it against your chosen opponent - one of your friends who also has the app installed. Gain points and strength and […]
I’ve not played Scrabble for years, until I joined Facebook and found Scrabulous. In the last few months I’ve played quite a few games and worked out new ways to play given the ubiquity of tools around to easily produce high scoring words. It enticed me enough to consider playing again with the […]
Last year, Second Life was all the rage. Almost every conversation I had about ‘what to do online’ drifted over to Second Life at some point. It was hot and brands (or was it just the creatives at the agencies) had an urge to be there. For the PR, for the eyeballs they […]
Facebook is definitely one of the hot areas for development of apps over the last 6 months and their use has moved out of the ‘developer’ community to the business community, using apps to promote product and services. THe platform has an inherently viral structure, as it is easy to see what your […]
Child’s toy manufacturers are definitely on the cutting edge when it comes to online worlds and integration with real life objects. Barbie Girl has been slowly rolling out its Barbiegirld.com world world for the last few months; one of the main competitors, Bratz, also has its own place. (warning - all of […]
HSBC recently decided to add back the interest to loans that had been taken oout by ex-students. Graduates had enjoyed being interest-free after they had left university and started work. As many graduates stated that they had take out a loan with HSBC because of the extension in loan status, many were, understandably, upset about […]
Wired is reporting on Walmart’s use of Facebook (sub needed) for advertising. They had purchased one of the advertiser profile pages on the site, to promote their back-to-college deals to fill the new dorm room but have run into the social network issue - open up conversation and you no longer control it. […]
Traditional marketing campaigns are proving unsuccessful on social networking sites, according to a recently published report.
The Forrester Research study suggests that most marketers still use traditional tactics like run-of-site advertising and static microsites to push messages into these networks.
vnunet.com looks at the report from Forrester (subscription only). There’s no surprise here really for anyone […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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