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Behind the Buzz - digital and interactive advertising and marketing

March 28th, 2007

Tracking Influence

One session at Blogher Business looked at how you can identify influential bloggers and track their effectiveness, RFP for Engagement Measures (link to session transcipt). There’s no agreed way yet on how to measure the ROI on social media outreach, on impact of blog mentions, on the time and effort it takes […]

By Rachel -- 0 comments