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Behind the Buzz - digital and interactive advertising and marketing

April 11th, 2008

Comcast Listening

Mike Arrington had been having trouble with Comcast, his net provider and was not getting a good response via the call centre. He twittered his frustration, someone at the company picked it up and called him, getting the problem sorted. Apparently this is not the only time they’ve done this, with Consumerist […]

By Rachel -- 3 comments

August 25th, 2007

Comcast and Astroturfing

Comcast get caught out laying the astroturf in their fake consumer campaign, via The Consumerist
Comcast’s PR agency has been caught posing as fans on messageboards in an effort to spread their propaganda about the “Big Ten” channel….
Luckily for us (who would have been fooled by this earnest poster’s use of common internet colloquialisms such as […]

By Rachel -- 0 comments