Although the tools are out there for anyone to track buzz themselves, sometimes it is preferable to employ someone else to do it - the skills to collect and more importantly analyse a large volume of data may not be present in a company (and a large company very rarely has the incentive to bring […]
I wrote yesterday about how to approach bloggers if you want them to promote your product. Now I’m going to tell you how an agency approached me that have not learnt all of these lessons yet.
I got an email from BuzzParadise, a 4 year old Buzz Marketing company based in Europe. They connect […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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