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Behind the Buzz - digital and interactive advertising and marketing

September 12th, 2007

Guidelines for Pitching for Bloggers

Something that this blog has turned to a few times is pitching bloggers (Tom being targeted all the time and how not to pitch a blogger). In the past week, PR professionals have come out with guidelines about how to pitch, the best way to get your message heard.
First up, via David Meerman Scott, […]

By Rachel -- 4 comments

August 30th, 2007

Lawyers get bitten from social media

David Meerman Scott has a good story about a legal firm that got bitten with its use of social media. Luckily, most of the legal teams I’ve had to deal with have been cautious when it comes to blogging, but happy to let it go ahead with some guidelines to protect the blogger […]

By Rachel -- 0 comments

April 26th, 2007

Targeted Marketing with Feedburner

One concern I hear raised a lot about advertisers placing their ads on UGC based websites such as MySpace is lack of control about the company they will keep. They could be placed next to anything! (Have they actually watched some of the commercial TV breaks and seen what can be found […]

By Rachel -- 1 comment