The BBC are currently running a series of promotions asking you who you are supporting for the Euro2008 football tournament, which starts next week. They have to drum up some excitement if they are showing the games and non of the home teams have made it. The hook they’re using is that many of […]
Here’s an ‘ad’ for the BBC HD service (well, it’s not really an ad as it appears on the BBC only, there’s no media buy behind this)
I’m with Lunar BBDO on this - it’s great. The first time I saw it, I thought it was a trailer for a new presenter on the Antiques […]
It’s April 1 and time to pull jokes. But there’s an interesting move in using the jokes to get more publicity for a company, as Valleywag points out. Now, given the blog and the day, there’s a chance that this is not correct, but it feels like something that companies would do […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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