Andy Sernowitz talks about how MGM/ABC appear to be astroturfing blogs in the comments. Someone is promoting a movie DVD and saying how good it is without declaring that they are apparently being paid to promote the site - at least that is the conclusion looking at the content and the emails. You […]
I was looking through my referrers and found a link from this BabyExpert Forum, linking through to one of the sessions on mobile use I had written up the other week.
Rimmel campaign in the UK. We created phonewear - mobile is a reflection of you and your personality. Rimmel can and built on this. A […]
I got a comment on my Bratz post yesterday. Nothing new there, I got quite a few on the Barbie posts. But this one made me stop and take a closer look at it - it just looked wrong to me. (extract below)
Personally, I find the Bratz dolls to be an exact copy […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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