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Behind the Buzz - digital and interactive advertising and marketing

December 14th, 2007

FT 5 top advertising videos of 2007

The FT have a run down of the biggest advertising videos of 2007, as measured by views. I’m not sure of the numbers are those direct from YouTube or have been provied by agencies/brands. I had a little, tiny bit to do with the Smirnoff one ;) I’m not going […]

By Rachel -- 0 comments

September 11th, 2007

Geek Marketing

Reading Steve Rubel’s ode to the Geek Marketer I was struck by how my own role over the years has echoed the characteristics he talks about. I’ve often had to sit between groups, bridging the knowledge and experience gap, so much that for many years I’ve described my job as a translator. My […]

By Rachel -- 0 comments